H&M
LONDON FLAGSHIP
THE MOMENT
Arguably in one of the most iconic points of the London retail scene, H&M's flagship store sits at the junction of the bustling Oxford Street and Regent Street, and is just a stones throw away from upmarket Bond Street.
Wild were tasked with elevating this enviable store asset, to create a store style better suited to an older, more affluent London consumer.e
THE APPROACH
With just 4 weeks from brief to the store needing to go live, our design team took inspiration from the slightly eclectic London townhouse style to create a series of luxurious zones that would allow the brand to showcase the latest ranges to their full potential.
Meanwhile our operations team worked hard to minimise any environmental impact of the refurbishment by sourcing pre-loved decor, using living planting, up-cycling store furniture and only using sustainable materials for production.
MAKING IT MATTER
The update was completed on time and under budget allowing it to go live in line with London Fashion Week.
This timing combined with the exciting new visual appearance of the store was a huge success and resulted in increased footfall from both the traditional demographic and new target consumers.
