PLOOM
MILAN DESIGN WEEK
THE MOMENT
Tasked with showcasing Ploom at Milan Design Week, we sought to intertwine Ploom’s next-generation tobacco technology with Ora ïto’s design ethos, creating a product presentation that was as much about engagement as it was about elegance. Our challenge was to transform Ploom’s innovative appeal into a tactile experience that visitors could not only see but feel.
THE APPROACH
We crafted an immersive space within "The RED EXPERIENCE" to showcase Ploom’s sleek, intuitive design through a sensory journey, complemented by Ora ïto’s minimalist yet expressive style. Every element was meticulously designed to reflect the sophisticated simplicity of Ploom, inviting visitors to explore a landscape that mirrored the elegance of the brand while engaging directly with the product.
MAKING IT MATTER
The RED EXPERIENCE at Milan Design Week became a striking, unforgettable event that deepened visitors' connections to Ploom’s brand and launched their new product. Celebrated for its seamless fusion of technology and artful design, it not only heightened Ploom's presence at the event but also made a lasting impression on the global stage, redefining perceptions of luxury in modern design.
