RENAULT TRUCKS
RECYCLING AND WASTE MANAGMENT SHOW
RENAULT TRUCKS
COMMERCIAL VEHICLE SHOW
For the Recycling and Waste Management Show, we partnered with Renault Trucks to transform their existing stand into a refreshed, engaging space that embodied the spirit of sustainability. To bring this to life, we repurposed the stand’s steel mesh boxes, filling them with recycled cans collected from Renault Trucks’ offices and in collaboration with Cano Water.
The concept took inspiration from the compacted trash bales commonly seen in recycling plants, a visual representations of waste given new purpose. Extending this idea further, we introduced an interactive activation where visitors could crush their own Cano Water cans and add them to the mesh boxes, contributing directly to the evolving installation and reinforcing the theme of collective sustainability.
