VICTORIA'S SECRET
BOMBSHELL - RIYADH
VICTORIA'S SECRET
BOMBSHELL - RIYADH
Victoria’s Secret tasked us with developing creative concepts to celebrate the 15th anniversary of their iconic Bombshell fragrance. The objective was to craft memorable and impactful moments across global retail locations that honoured the fragrance’s legacy while driving buzz and engagement.
We were asked to elevate this further for the MENA region by creating the ultimate mid-mall moment for Bombshell to be showcased in the region. This experience needed to stand out in a market that has become accustomed to the world's largest brands creating iconic moments regularly, so we set to work to create the next standard in physical experience for the region.
Centring the concept around the iconic bottle we blew the kiosk from the global campaign into a truly immersive moment. The 'find your bombshell' quiz was evolved to be at the centre of a floristry experience where the result would reward you with an iconic paper peony with your chosen scent. This acted as our anchor around which we also added retail opportunities, social media worthy competitions, exclusive gifts, relaxation spaces and engaging activities to allow the brand to talk with it's new and existing customers in an authentic way that educated them on the brand while also showcasing their products.
