REGENT STREET 

Gymshark’s first-ever permanent retail store was always going to be a big moment for the brand.

We were asked to help build excitement for the opening and then create engaging moments throughout the store that would entice their social media-savvy customers to post about their experience.

​

From developing the original concept through to bringing it to life, our team worked on every visual touchpoint, including hoardings, window displays, a shop-in-shop, photo-moments, architectural decor, and general POS.