ASAHI
HOUSE OF PERONI
THE MOMENT
Our task was to elevate The House of Peroni by linking its Italian roots to the glamorous world of horse racing, creating an atmosphere that was as lively as it was luxurious. We aimed to craft an experience that would not only capture the essence of the brand but also draw in the crowds with its allure.
THE APPROACH
Embracing Peroni's historical connection with equestrian elegance, we set about creating an environment that oozed sophistication and excitement. From the layout to the live events, every element was infused with Italian flair, making the racing events unforgettable gatherings that put Peroni at the forefront.
MAKING IT MATTER
An activation that turned horse racing tracks into Italian fiestas. Fans cheered not just for the races but also reveled in the rich cultural tapestry we wove around them. Each event became a celebration of heritage, drawing deeper connections between Peroni, its fans, and the timeless spirit of Italy.
