Pilsner Urquell is the world’s first Pilsner. Born from the people of Prague, they rose up to demand better quality beer from their king.

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A lot has changed since 1842, but the brand's iconic pilsner has only gone from strength to strength. In order to celebrate this rich history, we were asked to design their new brand home. This multi-sensory experience in Prague allowed customers, new and old, to understand the history of brewing, its connection with the people, and how they could find their perfect pour.