VICTORIA'S SECRET
BOMBSHELL 15TH ANNIVERSARY
VICTORIA'S SECRET
BOMBSHELL 15TH ANNIVERSARY
Victoria’s Secret tasked us with developing creative concepts to celebrate the 15th anniversary of their iconic Bombshell fragrance. The objective was to craft memorable and impactful moments across global retail locations that honoured the fragrance’s legacy while driving buzz and engagement.
The experience encouraged customers to “discover your Bombshell” through interactive scent-matching moments, allowing them to engage with the fragrance collection in a personalized and memorable way. In tribute to Bombshell’s signature peony notes, we introduced a playful floral element by “flower bombing” select areas and gifting flowers to customers.
To anchor the 15th anniversary celebrations of Victoria’s Secret Bombshell, we designed a striking kiosk inspired by the fragrance’s iconic bottle shape. Peonies—the hero floral note—were incorporated as cascading elements flowing down the sides, creating a bold, sculptural moment. The kiosk served as both a visual landmark and an immersive space to honour the fragrance and invite customer engagement.
The outcome saw a roll out of multiple global activations that invited customers to celebrate and engage with the Bombshell fragrance in meaningful, memorable ways. Through multiple touchpoints—from immersive kiosks to floral giveaways—shoppers were drawn into the world of Victoria’s Secret. Each activation offered a tactile, shareable experience that deepened brand connection and brought the bold spirit of Bombshell to life around the world.
