VICTORIA'S SECRET
WORLD TOUR
THE MOMENT
After a covid hiatus, the iconic Victoria's Secret World Tour returned. Eager to build excitement and shake off some of the stereotypes of the brand's past, Wild were tasked with thinking outside of the box on how to build excitement and intrigue while maintaining a cohesive brand experience at all locations.
THE APPROACH
Doing a deep-dive on how the brand wanted to be positioned, its key assets and what that could look like, our team created concepts that would work in every environment. From how the pink should pack a punch, through to a chicken shop take on 'angel wings', we worked to guide the brand to get maximum impact on tour.
MAKING IT MATTER
At the heart of all concepts was to breathe new life into the way the brand engaged publicly.
With even more pink punch and a playful twist, the ideas came to life all over the world creating a visually stunning and highly memorable brand moment.
